From San Diego Comic-Con to milestone celebrations, interactive activations have become increasingly popular as brands aim to create memorable moments for fans.

Although 2019 has garnered a long list of immersive and experiential activations, here are some of Daily Brief‘s favorites as the year comes to a close:

10. ‘The Irishman’ Takes Over Netflix’s Little Italy

As The Irishman prepared for its Netflix debut, the Golden Globe-nominee took over New York City’s Little Italy neighborhood to transport fans back to the ‘70s. Those with the special password were in for additional goods: themed food and drinks.

9. The Batman Experience at SDCC

Photo courtesy of DC.

San Diego Comic-Con is no stranger to immersive experiences; however, this year brought interactive elements from Amazon, Adult Swim, Nickelodeon and DC.

In collaboration with AT&T, the duo celebrated Batman’s milestone 80th anniversary with a massive exhibition that included the largest-ever collection of Batman-related props, costumes and vehicles.


8. Nickelodeon Serves Up ‘90s Nostalgia with ‘Good Burger’ Pop-Up

Ever wanted to try a Good Burger? Nickelodeon made this opportunity a reality with a nostalgic, ‘90s themed pop-up restaurant in West Hollywood, Calif. ahead of the premiere of the All That reboot.

7. Pop TV Invites Fans to ‘Visit ‘Schitt’s Creek’’

Before the Canadian series comes to a close in January 2020, Pop TV brought the fictional town of Schitt’s Creek to life for three days in Los Angeles before moving to New York in December.

With an array of photo opps, attendees could visit the Rose Apothecary, browse Cafe Tropical’s massive menu, see Moira’s eccentric assortment of wigs and more.

6. ‘Breaking Bad’ Makes Triumphant Return with West Hollywood Pop-Up

As Netflix prepped to launch El Camino: A Breaking Bad Movie, fans were able to eat and drink like Walter White during the series’ interactive pop-up in West Hollywood, Calif.

The experience, which doubles as a pop-up restaurant, features Heisenburger sliders, loaded “Saul-sa” nachos, chemically-reactive drinks and people in HazMat suits through Jan. 31, 2020.


5. ‘Friends’ Celebrates 25 Years with NYC Pop-Up Experience

Twenty-five years after first gathering in Central Perk, Warner Bros. Television celebrated the milestone anniversary of Friends through a month-long immersive experience in downtown New York.

The sold-out pop-up brought fans through classic elements of the show, like attempting to “Pivot!” in the stairwell, placing a turkey on their heads and sitting on the iconic orange couch.

4. Freeform’s Haunted Halloween House

Freeform brought is beloved Halloween-themed programming to life through its second-annual haunted house. Attendees could enter through The Nightmare Before Christmas’ Christmastown portal, take pictures in the Sanderson sisters’ home, and play games in Oogie Boogie’s lair to kick off 31 Nights of Halloween.

3. ‘Stranger Things’ Takes Over the Santa Monica Pier

Ahead of its third installment, Netflix took over the Santa Monica Pier to bring its summer-themed fun fair to life. At the same time, Stranger Things made appearances throughout pop culture and retail, including collaborations with Baskin Robbins, H&M and Burger King.

2. ‘Mrs. Maisel Day’ Brings Los Angeles Back to the ‘50s

Amazon allowed the city of Los Angeles to pay like it’s 1959 for “Mrs. Maisel Day.” That included a series of discounted good and services from local businesses, including $3 haircuts and gas for $0.30 a gallon.


1. AHS: 1984 Challenges Fans to Survive Camp Redwood

FX invited fans and influencers to experience the campy horror of American Horror Story: 1984 during this overnight immersive experience. Attendees experienced camp counselor training, which spanned ax throwing, cabin-style living and a deadly outcome.

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