For networks and studios, changing the look and feel of a brand indicates the next chapter as they face big anniversaries, the multiplatform era, new mergers and more.
On day five of the 12 Days of Promax, here are our favorite rebrands and brand refreshes of 2019:
Branding and design studio Trollbäck + Company worked with Nickelodeon on its rebrand for TeenNick, which featured the realistic imperfections of teenagers.
Ahead of Wimbledon 2019, The All England Lawn Tennis Club (AELTC) released its new campaign, #JoinTheStory, which ran across broadcast, out-of-home and online platforms.
When it was time for premium cable and streaming network, Epix, to take its brand up a level, it turned to New York and Los Angeles-based Imaginary Forces to spearhead its big identity, logo and anthem.
Streaming is literally at the center of London-based DixonBaxi’s rebrand of Channel 4’s streaming service, All 4. The rebrand, done in collaboration with Channel 4’s in-house creative service, 4creative, features some simple changes to Channel 4’s existing logo.
As Fox Entertainment continues to evolve in the wake of the Disney-Fox merger, its brand identity evolved as well with an updated logo, strategy and tone of voice developed in part by New York City-based Trollbäck+Company.
Sparking connections between creatives; educating and inspiring entertainment marketing professionals; leaning into the future. That is the symbolic force behind the forward slash of the “X” in Promax as part of creative agency Loyalkaspar’s rebrand of the global entertainment marketing association.
On the eve of PBS’ 50th anniversary, the broadcaster debuted a new mark that would work on-air, online and on mobile apps as legacy brands move into the multiplatform era.
Los Angeles-based creative agency Roger approached Discovery’s rebrand by keeping things clean and simple to achieve maximum impact.
As Warner Bros. looks toward its centennial anniversary in 2023, the entertainment studio unveiled a refreshed logo and brand identity, led by design firm Pentagram, to take them into the modern era.
Six central themes—scandal, pursuit, lost, found, investigation and psyop—served as the foundation of Escape’s rebrand by creative agency Elevation.