On Tuesday, February 21, business news network CNBC debuted a revised daily lineup and recruited Miami-based 2C to help promote the change.
Starting with more than 1,200 photographs of CNBC’s on-air talent, 2C crafted a fast-paced promo that flips through the still at the tempo of the accompanying custom percussive track. Threaded throughout are clean motion graphics with messages in a straightforward sans serif, all-caps font.
The last half of the spot walks viewers through the new schedule, leading up to new show Last Call premiering at 7 p.m. ET on Wednesday, March 8.
It’s all meant to help viewers answer the question: “Where do you want to be in a still cautious and uncertain environment?”
VP, Global Creative Director, CNBC: Robert Poulton
VP, Creative Services, CNBC: Frank Piantini
Director, Business Day On-Air Promotion, CNBC: Ellen Lewis
Senior Vice President, Marketing, CNBC: Thomas J. Clendenin
Executive Creative Director: Chris Sloan
VP, Operations, Executive Producer: Bob Cobb
Creative Director: Jeff Mielcarz
Motion Graphics Designer: Alberto Garcia
Audio Engineer: Cesar Haliwa
Music: Eric Vasquez, CEO Executive Producer / Sync Stories