Telediario, the news brand of Spanish public broadcaster RTVE, entrusted its first rebrand in a decade to Madrid-based creative agency Visualzink.
The project was a total overhaul of Telediario’s on-air and on-screen look and feel, and included a brand redesign as well as a new navigation system, new infographics and an adaptation of the new look to the country’s 17 local and regional news services.
At the center of the rebrand was a redesign of the service’s name and logo, which serves as both a brand icon and a navigational element.
Visualzink also introduced a new color palette, anchored in navy and white and intended to modernize the 63-year-old brand. It also added new typography, including sans serif font HK Nova Bold and serif font Periodista Medium.
The rebrand was unveiled across Telediario on Feb. 15.