Swirling clouds meet a raging storm. Geographic shapes meet and meld under bright lights and bold colors. Colored objects separate into two sides and then come together to form the outline of the number two.
This disparate set of identities are part of the extended rebrand of the UK’s BBC Two, with six new idents joining the 20 that were launched last year.
This new set of idents were created in-house with the continued help of brand consultancy Superunion and several animation studios, including FutureDeluxe, Buck Design, Weareseventeen and More & More. Alex Baranowski designed the sound.
READ MORE: Design Week
Tags: bbc two