5. Xbox Reveals New Console, ‘Halo Infinite’ During E3 Briefing

Microsoft took the stage during its E3 Xbox Briefing to debut its newest console, codenamed “Project Scarlett,” and the sixth installation of its sci-fi first-person shooter, Halo: Infinite.

4. Debbie Millman Provides the History of Branding in Just 20 Minutes

Debbie Millman, host of Design Matters and speaker at the 2019 Promax Conference, gave entertainment marketing professionals the entire history branding in an impressive, 20-minute keynote.

3. With More TV Comes Less Promo, Says Lee Hunt

This year, brand strategist Lee Hunt returned to the 2019 Promax Conference and Promax Station Summit to give entertainment marketing professionals the rundown on “New Best Practices.” This year’s takeaway? As TV moves from cable to streaming, TV marketing and promotion must move along with it.

2. Stun Takes CNN to the Movies

To launch its latest series, The Movies, CNN Creative Marketing collaborated with Los Angeles-based agency Stun to animate the most beloved and influential films in cinema history.

1. ‘Sims’ Creator Will Wright on New AI Memory Game, Proxi

Sims and Sims City creator Will Wright gave E3 attendees the rundown on his upcoming game, which banks on artificial intelligence to shape a unique, case-by-case gaming experience.

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