Microsoft took the stage during its E3 Xbox Briefing to debut its newest console, codenamed “Project Scarlett,” and the sixth installation of its sci-fi first-person shooter, Halo: Infinite.
Debbie Millman, host of Design Matters and speaker at the 2019 Promax Conference, gave entertainment marketing professionals the entire history branding in an impressive, 20-minute keynote.
This year, brand strategist Lee Hunt returned to the 2019 Promax Conference and Promax Station Summit to give entertainment marketing professionals the rundown on “New Best Practices.” This year’s takeaway? As TV moves from cable to streaming, TV marketing and promotion must move along with it.
To launch its latest series, The Movies, CNN Creative Marketing collaborated with Los Angeles-based agency Stun to animate the most beloved and influential films in cinema history.
Sims and Sims City creator Will Wright gave E3 attendees the rundown on his upcoming game, which banks on artificial intelligence to shape a unique, case-by-case gaming experience.
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