Jimmy McGill embraces the next chapter of his life in season five of Better Call Saul, AMC’s Breaking Bad prequel starring frequent Emmy nominee Bob Odenkirk.

Launching in February, the new season follows McGill’s decision to practice law as his shifty alter-ego, Saul Goodman. However, his new identity “creates unexpected and profound waves of change for those in his orbit,” according to this season’s logline.

Along with first-look photos, the network released a new teaser on Wednesday revealing season five’s premiere date. It begins with a closeup of Saul Goodman’s business cards, promising “Speedy Justice For You!” before revealing that it’s being held by a man in handcuffs.

On Tuesday, Cinnabon tweeted an additional teaser in the form of a generic corporate video. However, the baked goods chain and brand partner for Better Call Saul later revealed it was a ploy to help launch the new season.

“The end of the year is approaching and it has us feeling all the feels! We baked up some archive footage of our Omaha bakery grand opening from February 23. Enjoy a walk down memory lane!” Cinnabon captioned the appetite-inducing spot.

Season five of Better Call Saul premieres with a two-night event. Episode one launches Sunday, Feb. 23, at 9 p.m., followed by an additional episode on Monday, Feb. 24.

[Images courtesy of AMC Networks.]

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