Jillian Raskin has joined UTA Marketing, the company’s brand consulting division, where she will work to connect the talent agency’s brand clients with creators across film, TV and streaming. She will report to UTA Marketing co-heads Julian Jacobs and David Anderson.
Raskin comes to UTA from Bill Gates’ Branded Entertainment Network, and also has worked at Management 360 and 3 Arts Entertainment. While at those companies, she has worked on brand integrations for such companies as General Mills, Old Navy, Microsoft, TikTok, Zillow and Wix. Among UTA Marketing’s clients are Coty, Delta Air Lines, General Motors, Google, LinkedIn and Lyft.
The division was created to help clients off-set production budgets or find additional revenue, according to Variety.
“As an agency that has the biggest below-the-line production department in the business, this is about supporting clients and creators,” Anderson told the trade magazine.
READ MORE: Variety
[Image of Raskin courtesy of UTA/Steven J Stanton]