Two recent community college graduates will chase their entrepreneurial dreams in Comedy Central’s new sitcom, South Side.
But until then, they’re stuck working at the local Rent-T-Own in Englewood, Chicago, a place that only adds to the obstacles they’ll face while developing their side hustle.
After releasing its initial trailer in February, Comedy Central dropped a new spot and premiere date for the series, slotted for July 24 at 10:30 p.m. ET/PT.
Set and filmed in Chicago, the show also aims to authentically portray the lives of inner-city residents. It’ll feature local Chicagoans, both in front and behind the camera, to show “what life on the South Side is all about,” according to the network.
The series is written, starring, and executive produced by Late Night with Jimmy Fallon alumni Bashir Salahuddin (Glow) and Diallo Riddle (Marlon). Michael Blieden also executive produces.