Just like its cable network, ad-free streaming service AMC Premiere offers shows full of complex storytelling and complicated characters.
To remind potential subscribers of all the great content that awaits them on the service, Silver Spring, Md.-based creative agency AlterEgo carefully selected impactful moments from an array of series to construct the spot’s narrative. The series on offer include Better Call Saul, Dispatches From Elsewhere, Little Drummer Girl, The Walking Dead: World Beyond and more.
Client: AMC Premiere
SVP Brand Creative AMC/SundanceTV: Mark Williams
Creative Director Brand and Digital AMC: Vicky Lemont
Design Director AMC/SundanceTV: Ed Benitez
Motion Designer AMC/SundanceTV: Aleksander Ivanov
VP, Head of Production: Monesha Lever
Executive Creative Director: Heather Roymans
Associate Creative Director: Erica Kern
Writers: Erica Kern/Megan Gygax
Producer: Megan Gygax
Senior Editor: Nate Hoeft
Sound Design: Nate Hoeft/Tyler Proctor
Audio Mix: Tyler Proctor