Danyelle McGill has been promoted to senior vice president of influencers and social at global marketing agency Allied Global Marketing, the firm said Thursday. McGill will continue to report to Kelly Estrella, chief of marketing operations.

In her new role, McGill will lead influencer campaigns across the streaming, theatrical, culture and hospitality sectors spanning North America; Europe, the Middle East and Africa (EMEA); the Asian-Pacific (APAC) and Latin America, including clients such as Disney, Hulu, Merlin Entertainments, One World Observatory and Feld Entertainment.

McGill will continue to oversee influencer and social offerings across the agency’s global, national, local and multicultural audience teams, while working closely with those groups to align on process, measurement, data and approach.

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“After years of hard work and dedication, we are thrilled to promote Danyelle to SVP of influencers and social,” said Estrella in a statement. “She has revolutionized our approach to campaigns, bringing together data, creativity and innovative thinking.”

During her decade-long tenure at Allied, McGill has played an integral role in starting the influencer and social service lines and has grown them into a central part of the agency.

Before joining Allied, McGill served as the director of strategic marketing at 87AM, where she led and managed social campaigns. McGill, a graduate of UCLA, began her career in hospitality marketing.

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