Oscar winner Lupita Nyong’o narrates Discovery’s beautiful exploration of the area of Africa known as Serengeti and all of the animal stories that emerge from there.
Discovery’s expansive natural-history series follows the lives of several animals—including a lion, an elephant, a baboon and a cheetah—over the course of a year.
The above trailer, by Los Angeles-based creative agency AV Squad, was intended to be high energy and rhythmic, while the below trailer, by Lussier, turns more inward to show the animals’ intimate family lives. The spot also is scored with the show’s custom soundtrack.
SVP Marketing: Josh Kovolenko
VP Marketing, Creative: Jason Turner
VP Marketing, Strategy: Megan DeSouza
Sr. Writer/Producer: Peter Lanier
Sr. Director, Production: Daniel Oleksiuk
Agency: AV Squad (“Our Story”)
Creative Director: Peter McKeon
Executive Producer: Teresa Antista
Producer: Alex Weidner
Editor: Brian Diederich
Director of Animation/VFX: Quico Encinias
VFX Animator: Stanley Ng
Agency: Lussier (“Family”)
SVP & Creative Director: Maria Pecoraro
Editor: Leslie Sloan, Frank DiPalma
Online Editor and Colorist: Tahirah Foy
Sound Mixing: Rich Engstrom