The next phase of Disney Plus’ “Feels Like Home” campaign began Thursday with the release of three spots that tell an interlocking story, weaving Disney, Star Wars, Marvel and Pixel properties – and the characters’ intimate relationship to them – throughout.
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All three spots are voiced by Rosario Dawson, who is set to star in Disney Plus’ Star Wars series, Ahsoka, coming later this year. Previous spots in the “Feels Like Home” campaign have been narrated by Loki star Tom Hiddleston.
Disney Plus produced the spots, which highlights such content as Star Wars, Pixar’s Toy Story and Turning Red, Marvel’s Captain Marvel and more, in collaboration with Los Angeles-based entertainment agency Roger.
Client: Disney Plus
Senior Vice President, Marketing: Trevor Kelley
Vice President, Creative Marketing: Andy Baker
Creative Director: Jeff Heath
Director, Creative Strategy: Elise Riveron
Director, Creative Operations: Nicole Short
Senior Manager, Creative Strategy: Riehel Olivacce
Senior, AV Producer: Savannah Scott
Project Manager: Regina Woo
Associate Creative Producer: Effy Pinon
Tags: disney plus roger