Shannon Ryan, president of content marketing for Hulu and General Entertainment at Disney, has reorganized the marketing, communications and publicity teams in her portfolio, Ryan announced Wednesday.
“As we look to our future and continue to build on our incredible momentum, we are now taking the next step to bring our agency into focus, furthering our content-first business approach, and leveraging our collective expertise to market all of our programming more holistically,” Ryan wrote in a memo to staff that was released to press. “This new structure will allow us to break down silos so we can better support our teams and vast content portfolio. By unifying the marketing and PR areas across all of our great brands, we will establish clarity for our organization, foster greater collaboration and create even more opportunities for all of us to succeed.”
Directly reporting into Ryan are four executives, with several of them earning promotions:
—Naomi Bulochnikov, senior vice president of communications and publicity at ABC and general entertainment, adds ABC News, Disney Television Studios, Freeform and syndication to her purview, with those leads and their teams reporting to Bulochnikov.
—Aaron Goldman has been promoted to executive VP, up from SVP, creative marketing at ABC and general entertainment. Goldman will continue to lead ABC Entertainment’s creative team as well as a creative center of excellence (COE) for all brands in Ryan’s portfolio, including ABC Entertainment, ABC News, Freeform, Hulu Originals and Onyx Collective.
—Erin Weir has been moved up to EVP from SVP of marketing at ABC and general entertainment. She adds responsibility for marketing at ABC News, Disney Television Studios and syndication.
—Barrie Gruner jumps to EVP from VP of Hulu originals marketing and publicity and adds Onyx Connective to her duties. Spencer Peeples also has been promoted, rising to SVP from VP of Hulu Originals marketing and awards, reporting to Gruner. Peeples also will lead an awards COE.
In addition, Joe Ortiz, SVP, marketing at Freeform and Kristen Graham, SVP, talent relations, both continue to report to Ryan. Ortiz leads marketing and strategy for young adult-targeted Freeform, including creative, on and off-air design, digital, experiential and owned assets. Graham leads talent relations for ABC Entertainment.