Concurrent with the premiere of Dog’s Most Wanted, Team WGN America wanted to make sure Dog felt at home. But the WGNA team didn’t really consider whether they would feel at home with Dog, who really makes his presence in the office known.
Created with an assist from El Segundo, Calif.-based Big Door Studios, WGN America crafted a campaign of 30-, 20- and 15-second spots to welcome Dog to the network.
Dog’s Most Wanted opened on WGN America on Sept. 4, 2019. Dog’s wife, Beth, who was also a prominent player on all of the Dog the Bounty Hunter reality shows, died of lung cancer on June 26, 2019.
The Break Room :15
The Break Room :20
Chief Marketing Officer, WGNA: Brian Dollenmayer
VP Creative, WGNA: Brad Roe
Senior Director Creative Services, WGNA: Fran Harvey
VP, Design: Dave Brown
Director: Rich Marchewka
Agency: Big Door Studios
Chief Creative Officer, Big Door Studios: Max Yoffe
Producer, Big Door Studios: Jaromy Siporen