Main-title maestros Elastic​ make simple patterns of colorful dots work hard in this opening sequence for Apple TV Plus original series, The Morning Show, starring Jennifer Aniston, Reese Witherspoon, Steve Carell, Billy Crudup and Mark Duplass.

The images created by the dots evoke a lot of things: the assembly-line nature of work; individuals trying to break out; a small body orbiting around a larger body; one entity overpowering another; climbing a corporate ladder and on and on. Apple TV Plus and Elastic leave it up to the viewer to determine how all the images relate back to the live-action series.


Design Studio: Elastic

Creative Director: Angus Wall

Design Director: Hazel Baird

Design: Emanuele Marani

Lead Animators: EJ Kang, Emanuele Marani

Animators: Peter Murphy, Erik Righetti, Kenneth Robin, Lucy Kim

Editors: Doron Dor, Shawn Fedurchuk

Producers: Michael Ross, Paul Makowski

Executive Producer: Luke Colson

Head of Production: Kate Berry

Managing Director: Jennifer Sofio Hall

Tags: apple tv+ elastic hot spots main titles the morning show

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