Erin Corbett has been promoted to executive vice president of global partnership marketing at Allied Global Marketing, the company said Tuesday.
Corbett, based in Los Angeles, launched Allied’s partnership marketing division in 2010. Over the past 13 years, she and her team have generated billions of dollars of earned and paid media for their clients. Corbett recently expanded the team to London, offering global outreach to clients.
Prior to joining Allied, Corbett’s experience included senior marketing roles at Disney, Warner Bros. Studios, Harrah’s Entertainment and Imagi Animation Studios.
“I am very pleased to promote Erin to this new role,” said Clint Kendall, CEO of Allied, in a statement. “She has done a tremendous job by continuously growing and elevating Allied’s global partnership marketing solution over time. Erin now represents premier clients across streaming, film, video games, hospitality and retail, and has done deals with leading brands around the world. I am looking forward to what she can accomplish for the agency’s clients in the future.”
Allied’s global partnership marketing team offers such services as in-kind and licensed promotions, sponsorships, product placement, and brand ambassador/talent acquisition from both a global and local market perspective. These partnerships are often integrated into strategic campaigns that leverage a variety of Allied’s other services across its paid, earned, owned, creative and strategy solutions.
Current clients of Allied’s global partnership marketing team include Prime Video, Universal Pictures Home Entertainment, Focus Features, Princess Cruises, Holland America, Sega Europe Ltd., Relic Entertainment, Tencent, NCSoft, WildBrain (Strawberry Shortcake, Teletubbies) and Iron Chef Masaharu Morimoto among others.