One of the key reasons so many people love sports so much is because each game is a story—someone wins, someone loses, and if it’s a good story, it’s always a fight to the finish.
In this spot from Arts & Letters Creative Co., ESPN captures many of these recent emotional moments—from Coco Gauff’s win over her idol Venus Williams at Wimbledon, to the U.S. national women’s soccer team securing their fourth World Cup victory, to Pittsburgh Steeler Ryan Shazier’s path to walking after sustaining a life-changing injury, to world-class U.S. gymnasts standing in solidarity against sexual abuse at the 2018 ESPYs.
This marks the first time that ESPN has worked with the agency, which was founded in late 2017 by The Martin Agency, TBWA and alumni of ESPN’s previous agency, Wieden + Kennedy.
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CMO: Laura Gentile
Senior Director: Rachel Epstein
Marketing Manager: Amanda Marcotullio
Associate Marketing Manager: Grace Bowes
Director, Sports Marketing: Erin Thornton
Contributor, Writer, Producer: Stacey Pressman
Agency: Arts & Letters Creative Co.
Founder, Executive Creative Director: Charles Hodges
Director of Strategy: Andy Grayson
Director of Production: Letitia Jacobs
Managing Director: Rich Weinstein
Creative: Blair Seward
Creative: Elizabeth Daniel Chris Araujo, Kim Nguyen, Whitney Repole, Albert Song
Assistant Producer: Griffin Morrow
Head of Business Affairs: Lenora Cushing
Business Affairs: Jennifer Kmetzsch
Business Manager: Mary Stuart Smart, Martin Madriaga
Strategist: Jessica Sartoretto
Music Supervisor: Cam DiNunzio
Editorial Company: XYZ Editorial
Editor: Ryan Quinn
Assistant Editor: Dallas Simms
Color: Mondial Inc.
Colorist: Will Renton
Color Producer: Ash Bruce
Audio Mix: Overcoast Music + Sound
Audio Mixer: Matt Whitworth
Producer: J.L. Hodges