Max, formerly HBO Max, is celebrating the 25th anniversary of Sex and the City with limited-time immersive experience, “And Just Like That…It’s Been 25 Years, A Sex and the City Experience,” in New York City from Thursday, June 8 through Sunday, June 11.
Attendees to the already sold-out event at 477 Broadway will be able to visit Carrie’s brownstone, sit in front of her laptop and wonder while taking selfies, and browse through her famous closet. There, they will “enter a dream-like experience highlighting the best fashion from across the history of the franchise,” according to Max.
Upon exiting Carrie’s Closet, fans can dig into the series’ many high-fashion costumes – complete with shoes, purses and other accessories – curated by costume designers Molly Rogers and Danny Santiego. They can also shop for SATC merch and sip a cocktail – alcoholic or non – at a Cosmopolitan bar sponsored by Ketel One vodka.
“We are thrilled to welcome fans into the vibrant and iconic world of Carrie, Miranda, Charlotte, and Samantha, to celebrate 25 years of love and friendship with the ultimate Sex and the City fan experience in New York City and across the world,” said Pia Barlow, executive vice president, originals marketing at Max, in a statement. “This experience will offer an unforgettable journey through the show’s most memorable moments, as well as exclusive glimpses into the exciting future of the franchise.”
Max also is taking this show on the road, with pop-up events happening in the UK, the Philippines, Mexico, Brazil, Colombia, Argentina and Australia.
Online, Max is launching an in-app campaign for both Sex and the City and sequel series, And Just Like That, that will also be available internationally. A custom collection page will feature favorite episodes and in-app extras.
The events take place just ahead of the season-two premiere of And Just Like That on Max June 22.
Tags: and just like that experiential marketing max sex and the city