Munich-based branding firm Flint Skallen worked with Perfect Accident and Stephen Arnold Music to craft this flowing brand spot for Chinese state-run global news network CGTN. Using only images of water, the team told its story with carefully timed sound and narration.
“Facing the unknown is always difficult,” says the voiceover as blurry images of water are displayed. “In a world of turmoil, it’s easy to lose orientation. But when the storms come, we have to see the possibilities, reinvent, find new opportunities, discover a path forward.”
Client: CGTN, China
Agency: Flint Skallen
Concept and Design: Perfect Accident
Creative Director: Martin Kett
Audio Post-Production/Supervision, VO Production: Stephen Arnold Music
Executive Producer: Flint Skallen