Fox Broadcasting Company marketing veteran Nick Belperio has joined Andy Haskins Inc. as the production company’s executive creative director. He will be in charge of business development and client relations for the creative agency that’s focused on network and cable marketing campaigns.
During his 17 years at Fox, Belperio’s wide range of TV marketing experience included branding, media strategy, on- and off-air promotions, events and integrated marketing campaigns. He joined the network in 1997 as vice president of affiliate marketing, and rose to senior vice president in 2007.
Belperio and his team played instrumental roles in the launches of many Fox series such as Sleepy Hollow, New Girl, Family Guy, 24, Bones, Glee, Hell’s Kitchen, The X Factor, So You Think You Can Dance, and American Idol.
Belperio also supervised the network’s affiliate marketing team, overseeing promotions at 209 Fox affiliates across the U.S., as well as its national radio promotion department, where he executed innovative radio promotions in major U.S. markets.
During his five years as executive producer of Fox All Access, the long-running syndicated radio program saw its highest ratings and revenue in the show’s 16-year history.
An Ohio native, Belperio is also an adjunct professor at the University of Cincinnati. He speaks at events and teaches writing workshops and creativity seminars around the country.