Fuse Media has promoted marketing executive Mark McIntire to its newly created position: head of marketing.
Based in New York, McIntire will lead the consumer marketing, brand creative, corporate communications, affiliate marketing and partnership marketing teams across all distribution channels for Fuse Media and FM networks.
McIntire joined Fuse Media in 2018 as senior vice president of partnership marketing. In his new role, he will report directly to Fuse Media interim CEO Miguel Roggero.
“Mark, during his brief time with Fuse Media, has already made multiple meaningful contributions to the company by utilizing his deep reservoir of innovative marketing strategies, insights and skills,” Roggero said. “His promotion is in recognition of the creative, bottom-line and solutions-driven approach he has brought to our team. We look forward to continuing to reap the benefits of all of Mark’s efforts.”
Prior to Fuse Media, McIntire has held executive roles at Viacom, FX Networks and Pacific Design Center.
Most recently, McIntire served as the principal of Snap NYC, which advised advertising agencies, networks and start-ups on go-to-market, revenue generation, press and digital content marketing strategies.