New York’s Very Own PIX11, also known as WPIX New York, teamed up with Dallas-based Stephen Arnold Music for this fast-paced spot focusing on New York’s two baseball teams, the New York Yankees and the New York Mets, both of which have broadcast homes on the station.
The score that Stephen Arnold Music mixed for the spot is a hard-rock/rap riff off of the station’s theme song “We Are New York’s Very Own.” The team then paired the song to plenty of footage of baseball and the fans that love it.
Client: WPIX New York
VP Marketing & Creative Services: David Hyman
Writer/Producer/Editor & Manager, Creative Services: Dave McDonald
Director, Creative Services: Vas Mountzouros
Music Composer: Stephen Arnold Music/Greg Barnhill
Music Producer: Chad Cook/Whitney Arnold