Just like sports, what makes live sports awards show The ESPYS great is that anything can happen.
This year’s celebration on ABC will be hosted by The Last OG‘s Tracy Morgan, who proves that the audience never knows what’s coming next.
Production company Black Label Content worked with ABC Creative Marketing to blend Morgan’s quirky brand of humor with quick-cut sports clips from the past year to take that creative concept over the finish line.
The ESPYs airs Wednesday, July 10 at 8/7 c.
Let’s Do This
Client: ABC Entertainment Marketing
President, Marketing: Shannon Ryan
EVP, Marketing: Becky Daugherty
SVP, Creative: Jill Gershman
VP, Creative: Melissa King
Executive Creative Director: Keith Grant
Sr. Writer/ Producer: Jason Letkiewicz
VP, Production: Bob Schefferine
Executive Director of Production: Chris O’Hara
Associate Director of Production: Sandy Christmas
Sr. Manager of Production: Meg Tyra
Sr. Manager of Post-Production, Finishing: Steve Burch
Manager of Production: Christine Sparks, Teeny Stillings
Shoot Producer: Ben Roybal
Copywriter, Revolve Agency: Dan Bernath
Production Company: Black Label Content
Executive Producer, Black Label Content: Joseph Uliano
Director: Shane Ryan Valdez
Producer, Black Label Content: Norm Reiss
Director of Photography: Stephen Sheridan