Jason Klarman, the marketing executive who helped launch SVOD platform Fox Nation, has been named EVP of marketing for Fox News Media.
Effective immediately, Klarman will oversee brand strategy for the division’s various outlets, including Fox News Channel, Fox Business Network, Fox News Digital, Fox Nation, Fox News Radio, Fox News Headlines 24/7, and all Fox News podcasts.
He will report to Fox News Media CEO Suzanne Scott, who made the announcement on Monday.
“After welcoming Jason back into the Fox News fold last year to launch Fox Nation, he made an immediate and substantial impact across all of our businesses with his strategic approach to branding and wowed us with his creativity in the process,” Scott said in a statement. “We’re thrilled to be collaborating with him once again.”
Klarman, who has held top positions at USA Cable, Bravo, Oxygen, Fullscreen Media, and, most recently, Hashtag Media Ideas, rejoined Fox News as a consultant in 2018. He’s credited with spearheading Fox News Channel’s recent “America is Watching” campaign, which aimed to convince Madison Avenue that no matter which way a region tilts politically, Fox News is the most-watched cable-news outlet in America.
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“Suzanne and team have built Fox News Media into a multiplatform powerhouse. I’m excited to rejoin them in expanding the brand and business as we continue to grow, innovate and dominate in this ever-evolving media landscape,” Klarman said.