Jeff Licciardi has joined customer-experience agency Definition 6 as senior vice president, strategic partnerships, the Atlanta- and New York City-based agency said Monday.

In his new role, Licciardi will manage the agency’s demand generation, marketing and growth with a focus on further expanding external partnerships and delivering a cohesive growth strategy.

“Jeff has made a career of quickly forming meaningful relationships with brands across nearly every vertical,” said Definition 6 President Jason Rockman in a statement. “We are excited to have him on our team to help extend our world-class services in creative, technology, analytics and PR to the brands we admire and love. He has the unmatched drive and experience to forge client partnerships that align with our culture, capabilities, and commitment to being a trusted partner to brands that are in need of improving their understanding and relationship with their customers.”

Licciardi comes from advertising. Most recently, he served as senior vice president at performance marketing agency Performics, a division of Publicis Groupe, where he led global business development. He joined the agency in 2008 as associate account manager and moved through the ranks, landing such client accounts as Facebook, Amazon, Google, Verizon and Toyota, and building proprietary platforms and products to help accelerate exposure in the marketplace and drive overall growth. He began his career as a PPC Analyst at digital media company LocalLaunch.

“Several times over my career, I’ve been given the keys to rev up the engine and see what I can get done,” said Licciardi. “At Definition 6, the opportunity to impact clients’ businesses is much greater because of our diverse solution set.”

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