Jennifer Rogers has been promoted to executive vice president for consumer and corporate marketing of U.S. Networks at TelevisaUnivision, the company said Monday. Based in Miami, she will oversee the strategic development, creation, production and execution of all corporate and consumer campaigns for the company’s U.S. television networks.
“Through her 13 years at our company, Jen has fostered a collaborative culture on her team that combines a thoughtful creative approach with process-driven innovation,” said Ignacio “Nacho” Meyer to whom she reports.
In this new role, Rogers will elevate the consumer and corporate marketing team in the U.S. guiding both strategy development and the application of budget, resources, and talent to make the critical decisions to develop TelevisaUnivision’s brands. She will manage the creative execution and media planning across TelevisaUnivsion’s portfolio of brands, including cross-platform and off-platform marketing, and will collaborate with the ad sales and distribution sales departments.
In addition, Rogers’ focus will be on innovative, data-driven inventory management, the production of market-leading creative, and increased collaboration and partnership with our partners in Mexico.