CBS Sports puts its talent front and center in this three-spot campaign for NFL Today.
The spots—which Lava Studio produced from storyboard to completion—feature host James Brown and analysts Boomer Esiason, Bill Cowher, Phil Simms and Nate Burleson as they huddle up, review the playbook and determine a game plan.
“Our vision with these vignettes was to showcase the talent of the NFL Today in a friendlier environment, giving a glimpse into the bond that exists with the entire crew, and keeping football as the focus,” said Brian Konieczko, senior writer/producer at CBS Sports.
The three-spot campaign will roll out throughout the 2019-20 season, which also marks the NFL’s 100th anniversary.
Client: CBS Sports
CBS EVP Marketing: Kelly Dunne
CBS Sports Senior Writer/Producer: Brian Konieczko
CBS Executive Producer: Joellyn Lankin
Production: Lava Studio
Owner/Creative: Robert Kirkpatrick
Executive Producer: Susie Shuttleworth
Director / Creative Director: David Woodward
Animators: Carlos Valesquez, Kyle Reynolds
DP: Will Taylor
Producer: Maria Hill
Editor: Steve Schuff
Color: Irving Harvey