When Kevin Durant announced at the NBA 2019 draft that he was “going with Brooklyn,” the NBA MVP started a movement that, in turn, became the foundation of YES Network’s 2019-2020 Brooklyn Nets’ season launch. Emmy-, Grammy-, and Oscar-winning actor, rapper and Promax keynoter Common agreed to be the face of this spot.
Celebrities and influencers like Ally Love, radio personality Peter Rosenberg, and Food Network star Adam Richman also came on board to reiterate the message.
The above spot is the first in YES Network’s season-long on-air, online and on-site campaign to promote the Brooklyn Nets.
Client: YES Network
VP Marketing & Creative, YES Network: John Zeigler
Director, On-Air Promos, YES Network: Daniel Guernsey
Writer, Producer, Director, Editor: Jeff Pinilla