Just like most niche brands these days, MotorTrend is offering its passionate fan base many ways to find its car-focused programming, including its subscription streaming service and YouTube channel.
MotorTrend teamed up with dclogic’s Dan Cooper to turn its high-octane automotive photography into a few fast-driving spots (above and below). Full-length episodes of MotorTrend series such as Throttle Out, Dirt Every Day and Hot Rod Garage have returned to the network’s YouTube channel as part of MotorTrend’s efforts to promote its streaming service.
The campaign was led by Creative Director Tom Heijne and Art Director Nancy Bell. Dan Cooper executed the lead creative while Peter Timlin edited the supplemental creative. Vice President of Social Media Megan Neal spear-headed the campaign’s strategy.
Creative Director/Copywriter: Tom von Heijne
Art Director: Nancy Bell
Production Company: dclogic
Creative Director: Dan Cooper