In MTV’s first ever midterm election voting initiative, the network encourages viewers both to vote and to bring a plus one to the polls.
This collaboration combined footage from the polls directed by Cause + Effect Executive Creative Director Bex Schwartz intercut with MTV’s youth culture library and stock footage.
The spot also features the voiceover talents of Fat Joe, Lauren Jauregui, Adam Rippon and Jared Leto, and aired during the MTV Video Music Awards on August 20.
Writer: Hannah Vanderpoel
Supervising Producer: Sharyn Flanagan
Art Director: Rich Tu
SVP, Design: Thomas Berger
SVP, Promos: Justin Russel
Agency: Cause + Effect
Executive Producer: Jason Zemlicka
Chief Creative Officer: Jamie Hubbard
Executive Creative Director: Bex Schwartz
Editor: Steve Silkensen
Sound Mix: Explosion Robinson