New York City-based marketing agency Outfront is celebrating Pride month by highlighting 19 LGBTQIA+ individuals on out-of-home assets displayed across the U.S. in a campaign it is calling “Pride Personified.”
The campaign showcases leaders from such industries as media, politics, television, film, marketing, art and more.
The colorful concept and creative were designed by Jake Parshall, co-chair of the Out at Outfront Employee Resource Group (ERG) and a member of Outfront Studios. The campaign includes a photo of each honoree, accompanied by “authentically queer, vibrant and fun designs,” Outfront said in a statement.
“I really set out to do something that didn’t feel ‘corporate,’” said Parshall. “I wanted the designs to be super colorful, mirroring the diversity of the LGBTQIA+ community and I pulled colors from not just the traditional rainbow flag but the progress flag, especially highlighting the trans community.”
“I am honored to be part of Outfront’s 2022 Pride Personified campaign,” said Marc Fenty, senior vice president, out of home, Horizon Media, and co-chair OOH United, also in a statement. “I have long believed in the power of OOH and it is important to use these impactful IRL canvases to celebrate the individuals of the LGBTQIA+ community. This campaign directly follows the launch of OOH United, an initiative committed to advancing a culture of inclusion throughout the OOH industry, as diversity, equity, and inclusion (DEI) is core to industry growth.”
To learn more about the 2022 honorees, please visit OUTFRONT.com/PridePersonified.
Tags: out of home outfront pride