UK-based creative agency Panoply borrowed from the visions of various directors of photography to create a package of thematic interstitials for Verizon Fios on Demand.

“We worked together with the Verizon creative team to create a series of genre themed interstitial ‘donuts,’” said Panoply on its website. “Each one takes inspiration from iconic films, their cinematography and the director’s style that convey the genre’s tonality.

Each interstitial represents a genre: action, adventure, comedy, drama, family, horror, romance, sci-fi and thriller. Below, a quick montage offers insight into how each was created.


Each genre is proclaimed in bold sans serif font, which occasionally has a little playful animation running alongside or within it.

The soundtrack, which twists and turns to sound like the genre it’s accompanying, is by London-based Zelig Sound.

READ MORE: Stash Media


Client: Verizon

Production/Direction: Panoply

Creative Director: Mark Linder

Audio: Zelig Sound

Tags: brand refresh panoply verizon fios on demand zelig sound

  Save as PDF