A question we at Promax often hear from creative agencies is how they can acquire and sustain work in the new world of streaming and on-demand television.
Promax’s first-ever State of Our Marketplace event, held in late January at mOcean’s offices in Los Angeles, was designed to help agencies answer that question.
Lee Hunt, industry expert and partner in new venture CMO Marketplace, leads a conversation on how creative agencies can best avail themselves of all of the new opportunities created by the new TV reality. Joining Hunt are Mike Benson, president and CMO, CBS Corp.; Scott Edwards, EVP, head of creative advertising, Fox Entertainment; Stephen Melnick, head of marketing, Disney TV Studios; Tricia Melton, SVP, marketing, creative and brand, Freeform; and John Rood, SVP, marketing, Disney Channels Worldwide.
Listen in to glean all of these insights. And stay tuned as Promax builds more events like this and brings them to you in the coming months and at June Conference in Los Angeles.
Subscribe to The Daily Brief Podcast on Apple Podcasts, Google Play, Spotify or wherever you get podcasts for newsmaker interviews, in-depth conversations and creative insights, with new episodes delivered each week.
Tags: cbs cmo marketplace disney fox freeform lee hunt podcast the daily brief podcast