Gabriella Mirabelli, vice president, consumer insights at Valence Media, dives into millennial viewing habits and discovers some surprising things. Among them: linear TV isn’t doing as well as you think it is—and you probably didn’t think it was doing that well in the first place—and people aren’t downloading apps anymore.
But the good news is “the future of the internet is video so we can all breathe a sigh of relief.”
To learn all about her findings and how you can apply them to your brand, tune into this episode of The Daily Brief Podcast:
[Images courtesy of Memoryscape/Trevor Traynor]
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