Los Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and more.
Above and below are examples of some of gnet’s recent work on games such as Gears 5, Destiny 2: Shadowkeep and Call of Duty: Modern Warfare. Gnet’s Director of Brand Management Niko DeMordaunt chats about how the agency creates these cinematic campaigns for its videogame clients, how it engages with fans across time and platforms, how community managers can serve as marketers’ essential connection to fans, and how the agency is applying lessons it’s learned through videogame marketing to TV.
Call of Duty: Modern Warfare
Tune in to hear what Demourdant has to say:
Subscribe to The Daily Brief Podcast on Apple Podcasts, Google Play, Spotify or wherever you get podcasts for newsmaker interviews, in-depth conversations and creative insights, with new episodes delivered each week.