Prime Video’s trailer for documentary Judy Blume Forever – which debuted on International Women’s Day Wednesday, March 8 – features interviews with kids and fans punctuated with multimedia graphics and anchored with commentary from the author herself.
Blume is famous for writing such books as Are You There God, It’s Me Margaret; Tales of a Fourth-Grade Nothing; Deenie; and Forever, a book about teenage sex and first love that many women of a certain age definitely hid from their parents and read in bed with a flashlight. The documentary explores Blume’s “fearless mission to openly discuss taboo subjects,” including menstruation and masturbation, and how that “paved the way to real debate and conversation around book banning, censorship and teen sexual discovery.”
Prime Video’s unscripted marketing team collaborated with Los Angeles-based agency InSync Plus on the trailer, which is set to a track by all-girl LA-based band The Linda Lindas.
The documentary comes from Imagine Documentaries and the team behind HBO’s Very Semi-Serious, with directors Davina Pardo and Leah Wolchok bringing the story of Judy Blume and her readers to life through conversations with Blume and her many fans.
Prime Video’s Judy Blume Forever debuts Friday, April 21 on the service.
Client: Prime Video
Global Head of Marketing, Amazon Studios and MGM Studios: Sue Kroll
Head of Unscripted Marketing: Mark Scheider
Senior Creative Marketing Manager: Anitha Rao
Senior Creative Director: Alison Herschberg Williams
Campaign Manager: Max Gunko
Social Media Manager: Alissa Gwynn
Agency: InSync Plus
Creative Director: Smitty, Mike Earnhardt
Editor: Kali Knowles
Producer & Music Supervisor: Rosie Styczynski
Motion Graphics: Alli Burnett
Copywriter: Gregg Ostrin
Tags: hot spots insync plus judy blume forever prime video