Global entertainment marketing association Promax on Thursday revealed the winners of the 2021 Latin America and US Hispanic Awards in a streaming awards celebration.
Companies that won gold and silver in multiple categories in the Latin American Awards competition included AMC Networks Latin America, CNN Worldwide, Globo, NBCUniversal International Networks, ViacomCBS, The Walt Disney Company Latin America, TyC Sports and WarnerMedia Latin America.
Below are some of the highlights from the Latin America Awards:
Brand Image Promo Campaign
GNT Globo’s “Somos Amor Que Resiste”
Program Campaign (In-House)
Promo TV Globo’s “Oscar 2021”
Image Promo Campaign
The below campaign also won gold in the categories of entertainment/music/variety promo, reality promo and directing, and silver in brand image promo campaign.
ViacomCBS’ “La Voz Argentina”
Total Package Design
Superestudio’s ESPN Rebrand
On the US Hispanic front, CNN Worldwide won two categories—Brand Image Promo Campaign and News: Election Coverage Promo/Campaign— with its animated line-drawing spots that featured a donkey and elephant gently verbally jabbing each other. The campaign, released ahead of the U.S. 2020 Presidential election, has dominated competitions for the past year.
CNN en Espanol, “Donkey & Elephant”
Other winners in the US Hispanic competition were Univision, NBCUniversal’s Telemundo, Fox Deportes and TUDN Network.
To see all of the winners of the 2021 Promax Latin America and US Hispanic Awards, go here.