Fox lands three of five slots on this week’s Promo Mojo ranker, with spots for the 2021 World Series, its new Fox Weather app and 9-1-1 in first, second and fourth place, respectively, in the week ended Oct. 31.
Rounding out the chart: Hallmark Channel celebrates Coyote Creek Christmas in third, and ABC stays on the chart with Queens in fifth.
Notably, the Queens spot has the week’s highest iSpot Attention Index (113), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact email@example.com.
1) 2021 World Series, Fox
Interruption Rate: 0.95%
Attention Index: 89 (11% more interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $5,758,310
Out-of-network Est. Spend: $0.00
2) Fox Weather app, Fox
Interruption Rate: 1.87%
Attention Index: 95 (5% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $3,286,100
Out-of-network Est. Spend: $44,495
3) Coyote Creek Christmas, Hallmark Channel
Interruption Rate: 6.13%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,749,746
Out-of-network Est. Spend: $0.00
4) 9-1-1, Fox
Interruption Rate: 1.57%
Attention Index: 77 (23% more interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $3,866,183
Out-of-network Est. Spend: $349,605
5) Queens, ABC
Interruption Rate: 1.27%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 87%, Local 10%, VOD/OTT 3%
In-network Value: $1,563,843
Out-of-network Est. Spend: $454,904
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).