Fox’s new reality competition Stars on Mars tops the Promo Mojo ranker for the week ended June 4, making it TV’s most promoted show. The network also grabs fifth place for the second season of Crime Scene Kitchen.
Traditional broadcasters have the edge in this week’s top five, with Fox joined by ABC with the NBA Finals in second place, and NBC, which is debuting the 18th season of America’s Got Talent, in third.
Rounding out the ranking is TNT, which promotes the U.S. premiere of science-fiction action drama The Lazarus Project in fourth place. (The show first launched in the U.K. last year on Sky Max.)
Notably, The Lazarus Projecthas the highest iSpot Attention Index (111) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
1) Stars on Mars, Fox
Interruption Rate: 1.70%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 86%, Local 10%, VOD/OTT 4%
In-network Value: $509,973
Out-of-network Est. Spend: $1,733,694
2) 2023 NBA Finals, ABC
Interruption Rate: 1.68%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $2,201,736
Out-of-network Est. Spend: $1,951,071
3) America’s Got Talent, NBC
Interruption Rate: 1.44%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,091,984
Out-of-network Est. Spend: $393,437
4) The Lazarus Project, TNT
Interruption Rate: 1.63%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 97%, Local 1%, VOD/OTT 2%
In-network Value: $1,190,992
Out-of-network Est. Spend: $44,745
5) Crime Scene Kitchen, Fox
Interruption Rate: 1.38%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 84%, Local 11%, VOD/OTT 5%
In-network Value: $239,297
Out-of-network Est. Spend: $1,104,847
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).