Whether you’re low on oxygen, trapped in quicksand, or bitten by a zombie, there’s also time to watch Quibi.
The short-form video service, which enters the streaming wars this April, illustrates this concept in a series of ads that aired during Sunday’s Oscars ceremony.
Each spot presents a different scenario in which a person, who’s in the immediate face of danger, takes a moment to finish their favorite episode of a series, including Chrissy’s Court, Dummy and the Liam Hemsworth-led The Most Dangerous Game.
The spots follow Quibi’s first-ever Super Bowl commercial, “Bank Heist,” which follows a similar formula as a getaway driver prioritizes an episode of Punk’d over helping his accomplices escape a bank robbery.
Check them all out here:
Quibi officially launches on April 6.