The above season-two launch spot for HLN’s Forensic Files II is just a sweep over an abandoned suitcase on a chilly beach, but what isn’t in the spot says as much as what is.
It’s that feeling that there’s so much more to this story that drives the spot’s creative, which was produced by CNN Creative Marketing in conjunction with New York-based agency Loyalkaspar.
Forensic Files II returns to HLN with back-to-back episodes on Sunday, July 11 at 10 p.m. ET/PT.
Client: CNN Creative Marketing
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Marketing Director: Lisa Ghormley
Senior Writer/Producer: Ryan Mellick
Senior Design Manager: Jenny Specker
Senior Director of Production: Matt Barnett
Senior Production Manager: Nichole Goralnik
Marketing Production Assistant: Wei Wei Chen
Production Resource Manager: Denise Patierno
President: David Herbruck
Chief Creative Officer: Beat Baudenbacher
Executive Producer: Scott Lakso
Creative Director: Chris Harmon
Producer: Sarah Keshishian
Director: Kendall Bowlin
Cinematographer: Rhet Bear
Line Producer: Cathy Cooper Scott
Editor: Bill Saunders
Color: Juan Salvo