Tribune’s WSFL Miami, also known as The CW South Florida, this fall teamed up two sitcoms: Sony Pictures Television’s The Goldbergs at 6 and 6:30 p.m. and Disney’s Black-ish at 7 and 7:30 p.m. Between the two, the station has increased viewership 100% at 6 and 7 p.m. and 150% at 6:30 and 7:30 p.m., compared to February 2018, according to Nielsen Media Research.
Part of the reason the shows are doing well, says the station’s creative services and local content director Ardis Leon Gonzales, are due to promotional campaigns for both shows that encourage viewers to tune in five nights a week.
Above is a calendar spot for Black-ish, featuring funny family moments for which the show is known.
“The spot, combined with a strategic outside media mix of out of home, radio with custom radio contesting, cable and heavy digital and social promotion resulted in major growth in the time period,” said Gonzales in an email.
Below is one of the station’s “Feel ‘80s Love” spots for The Goldbergs, which is set in the decade, tells the story of creator Adam Goldberg and draws heavily on ‘80s pop culture.
Campaigns like this and many more will be showcased at this summer’s Station Summit at the Mirage in Las Vegas June 17-21. Join us!