Canadian sports network TSN makes clever use of jerseys in the above spot, counting down until November 20 when the 2022 FIFA World Cup kicks off in Qatar, the first time the global soccer tournament has ever been played in the Middle East.

The tournament runs for 29 days and features 32 teams, 64 matches and famous players like Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and French up-and-coming superstar Kylian Mbappé. The final match is set to be played December 18.


VP, Brand, Marketing & Publicity: Jon Arklay

Director, Creative and Brand: Linda Masci Linton

Director, Marketing: Mert Inal

Sr. Marketing Manager: Chris Taylor

Creative Director: Yaron Blanc

Creative Director, Design: Isaac Cheung

Sr. Writer/Producer: Chris Wong

Senior Motion Designer: Edeline Bernal

Associate Creative Director Design: Luis Torres

Editor: Chris Wong

Post Sound: Michael Banani

Music: Graham Bertie

Tags: 2022 fifa world cup ctv hot spots tsn

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