Canadian sports network TSN makes clever use of jerseys in the above spot, counting down until November 20 when the 2022 FIFA World Cup kicks off in Qatar, the first time the global soccer tournament has ever been played in the Middle East.
The tournament runs for 29 days and features 32 teams, 64 matches and famous players like Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and French up-and-coming superstar Kylian Mbappé. The final match is set to be played December 18.
VP, Brand, Marketing & Publicity: Jon Arklay
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Creative Director, Design: Isaac Cheung
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Music: Graham Bertie