In TSN’s NBA season launch spot, above, the Bell Media-owned Canadian sports network returns viewers to the disheartening 2018 NBA playoffs when the Toronto Raptors were swept by the then Lebron James-led Cleveland Cavaliers.

But since then, the Raptors have acquired San Antonio Spurs star Kahwi Leonard in exchange for fan-fave DeMar DeRozan in a one-year deal. Now, it’s an endurance climb to the game’s pinnacle, the NBA Championship.


SVP Bell Media Agency, Brand, Creative & Marketing: Jon Arklay

VP, Advertising Creative: David Johnson

Director, Design & Brand: Geoff Lee

Creative Director, OAP: Kieron Mullarkey

Creative Director, Design: Stephen Gilmore

Marketing Lead: Chris Taylor

Sr. Writer/Director/Producer/Editor: Chris Wong

Cinematographer: Simon Shohet

PM: Michael Pett

AD: Charles Bryan

Art Dir: Clinton Maynard

Production Supervisor: Antonella La Farcioli

​VFX + Design: 1188 Films

Colourist: Hardave Grewal

Post Sound: Michael Banani​

Tags: bell media hot spots nba toronto raptors tsn

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