Just 30 days out from the FIFA Women’s World Cup 2019 in France, Fox Sports continued to pour the gas on its “All Eyes on US” campaign, starring the defending world champion U.S. Women’s National Team, including Alex Morgan, Mallory Pugh, Megan Rapinoe, Carli Lloyd, Tobin Heath, Crystal Dunn, Julie Ertz and Becky Sauerbrunn.
After a dramatic open, the women get going with slick stepovers, nutmegs and turf-shattering tackles.
“You come at the queen, you best not miss” narrates actress Carrie Coon.
“In ‘All Eyes on Us,’ we take you on to the field in a way you typically don’t see,” said Robert Gottlieb, Fox Sports’ executive vice president, head of marketing, in a statement. “You’re really going to feel like a part of the action with the U.S. team. We know how powerful this sport is and couldn’t be more proud to be the ambassadors for it, bringing the tournament into everyone’s living rooms this summer.”
Joseph Kahn—who also has directed films and music videos for the likes of Britney Spears, Jennifer Lopez and Lady Gaga—directed the spot, working with cinematographer Robert Elswit. Wieden + Kennedy New York created the overall campaign.
“I’m super fascinated by these warrior women – their physicality, mentality, camaraderie and teamwork,” said Kahn, also in a statement. “They’re superhuman and really inspiring. I wanted to capture that on-camera.”