Entertainment marketing veteran Vedia Ayvaz has joined Los Angeles-based Known as senior vice president, entertainment marketing and design. Known has grown its workforce nearly 60% since 2020 and is on track to expand an additional 35% this year.
In her new role, Ayvaz will facilitate all aspects of creative marketing for Known’s entertainment brand clients including CNN, Discovery+, WarnerMedia, ViacomCBS, Universal Music Group, Netflix, Univision and NBCUniversal. She will report directly to Mark Feldstein and Brad Roth, co-presidents of Known Studios, and drive creative concepts, brand vision and marketing strategies, while embracing multiple platforms to engage and connect with Known’s clients’ audiences and consumers.
“We’ve been fans of Vedia’s incredible expertise and sensibility for years as an architect of countless award-winning marketing campaigns. We couldn’t be more excited to have her join Known in such an important role as we enter this pivotal chapter of growth,” said Mark Feldstein, partner and co-president at Known in a statement.
“As we continue to grow our client portfolio across both consumer brands and entertainment, Vedia brings her experience with building multi-disciplined teams to Known, further cementing our position as a leader in entertainment marketing,” said Brad Roth, also in a statement.
Ayvaz joins Known from ViacomCBS where she was SVP, head of brand creative at paramount Network, Comedy Central and Pop TV. During her tenure, she won multiple campaign awards for her work on such series as South Park, Broad City, Comedy Central Roast and The Daily Show.
“I truly believe that combining intelligence and insight with imagination and creativity will help us work hand in hand with our partners who want to explore and push the boundaries of brand experiences,” said Ayvaz, also in a statement.
Prior to ViacomCBS, she led all creative for 45th & Dean, A+E Networks’ digital studio, where she created short-form branded and organic video across all company brands, including The History Channel, A&E and Lifetime. She also developed and produced original series for Facebook Watch and Snapchat.
Prior to that, Ayvaz spent 18 years as a senior creative lead for such media brands as Lifetime, Nickelodeon, Syfy, USA, Showtime and MTVUK.