NBA players past and present show the sheer joy they feel when they finally make the Larry O’Brien Championship Trophy theirs in this new spot by agency Translation.

Included in the spot is footage of Steph Curry, Tim Duncan, LeBron James, Michael Jordan, Shaquille O’Neal and Dirk Nowitzki.

The spot, which is part of the league’s “I’m Why” campaign, is accompanied by Juliet Roberts’ “Finally Mine.”

The NBA Finals are currently in progress, with Golden State tied with Houston in the West and the Celtics leading the Cavaliers 2-1 headed into Game 4 Monday night in the East.


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