New York-based YES Network premiered the 2022-23 NBA season with a :60 spot on the Brooklyn Nets, featuring voice over from Emmy-winning voiceover artist Keith David and a song, “Promise,” by Venezuelan-born rapper Emilio Rojas.
The spot – which features Nets’ stars Kevin Durant and Kyrie Irving, among others – is the foundation of the network’s Nets-on-Yes campaign throughout the first half of the NBA season, airing on YES’ linear, digital, social and other platforms.
The Brooklyn Nets’ games air on YES Network in the New York City market with the team’s first game against the New Orleans Pelicans airing on Wednesday, October 19.
YES Agency: In-house
YES Head of Marketing and Creative: Bill Bergofin
Creative Director: Daniel Guernsey
Mitch Scherr: Writer
Director of Design: Rick Deutschman
Sr. Producer: Todd Moulen
Editor/Sound Design: Jeff Pinilla
Voiceover: Keith David
Song: “Promise” by Emilio Rojas
Tags: brooklyn nets hot spots yes network