Brand refreshes, career transitions, and the Disney-Fox merger comprised the main topics that captured reader’s attention throughout 2019.
As part of the 12 Days of Promax, we present the 10 most popular Daily Brief stories of the year.
Stephanie Gibbons, president, creative, strategy and digital, multi-platform marketing and Todd Heughens, SVP of print design, offered an in-depth look at the layered marketing campaign for the 9th season of FX’s American Horror Story.
Before the Golden Globe Award-nominated film landed on Netflix, the streamer took New York City’s famed neighborhood back to the ‘70s.
As the broadcasting network prepared to dive deeper into the multiplatform era, it debuted an updated, digital-friendly look with help from global creative consultancy Lippincott.
As network veteran George Scheitzer transitioned to a chairman role at CBS, Amazon Prime Video’s Mike Benson moved over to head the marketing team as president and chief marketing officer.
Global entertainment marketing association Promax debuted a fresh brand identity and logo as it continues to lean into the future, inspire members and help spark connections.
As Promax kicked off Thrive, the association’s year-long program designed to assist executives as they grow in their careers, we spotlighted this year’s participating individuals.
Just months after launching its new branded content division, Turner sat down with Daily Brief to discuss the divisions inception and outlook moving forward.
In the wake of the Disney-Fox merger, Fox Entertainment received an updated logo, strategy and tone of voice that represents the company moving forward.
Sony Pictures Television named Erin Weinger vice president of social and editorial at its Creative Center, an internal agency for global branding and marketing creative. It’s also promoted Nicki Batalli and Tony Saccoccio to vice president.
FX Networks’ CEO John Landgraf told reporters at Winter TCA in Pasadena, Calif., to expect FX’s critically acclaimed, carefully curated raft of programming to remain essentially the same as the Disney-Fox merger loomed earlier this year.